Dale Carnegie was possibly the founder of self-help, with this tome, which he penned way back in 1936. Some of the references are dated. The writing is annoyingly repetitive in that American sales letter ‘keep telling ’em’ style. And, to be honest, unless you’ve been living on a remote island somewhere, not much of this will be new to you. If you’ve studied any psychology course you’ll recognise Carnegie’s obvious references to Pavlov and Skinner. Much of this has been rehashed by women’s magazines and other more contemporary self help books. Some of the learning are lessons which, you could argue, could be found in Buddhist teachings – although without the obvious business – make mo’ money – leanings.
The one saving grace of this book is that it does remind you of things which you know you should do, but sometimes forget as you get carried away trying to tick tasks off your never ending to do list.
By all means give this a read, but don’t expect enlightenment at the end of it.
Fabulous rating: 1/5.